Zapylacz – Blog

Bangalore restaurants on Social Media

September 26th, 2009 |

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With twitter officially declaring on their blog that restaurants are the most benefitted business from their service, Indian restaurants have woken up as well. And what better place would be than the IT capital of India itself to start making use of this service. Ever since Times of India reported that Food and Restaurants are the two words that are most searched in Bangalore, restaurants and food chains have understood that even they can’t stay away from the internet for too long. Recently I’ve noticed a lot of restaurants turning up towards the net and running campaigns, increasing their social presence through blogs, twitters and the facebooks.

Also recently a restaurant in the Indiranagar also got into the newspapers for the wrong reasons. Desperate to get the crowd back, the also turned up to the social media instead of the regular media. The restaurant called the “The Beach”, launched a “Support The Beach” campaign and offered youngsters free and discounted drinks if they tweeted the link to their incident which had their side of the story and explaining what was wrong in the newspaper reports. I don’t know how successful the campaign was but it definitely grabbed eyeballs of the netsavvy youth in the city. Getting your crowd back is a tough ask especially if newspapers tarnish your image, they definitely acted smartly and found the best way to pull the crowd back which was essentially the youth on any given day.

A few shots of The Beach campaign. Entire campaign can be seen here. No, not much use visiting that link as the discount period is over.