Zapylacz – Blog

Posts Tagged ‘bangalore’

With twitter officially declaring on their blog that restaurants are the most benefitted business from their service, Indian restaurants have woken up as well. And what better place would be than the IT capital of India itself to start making use of this service. Ever since Times of India reported that Food and Restaurants are the two words that are most searched in Bangalore, restaurants and food chains have understood that even they can’t stay away from the internet for too long. Recently I’ve noticed a lot of restaurants turning up towards the net and running campaigns, increasing their social presence through blogs, twitters and the facebooks.

Also recently a restaurant in the Indiranagar also got into the newspapers for the wrong reasons. Desperate to get the crowd back, the also turned up to the social media instead of the regular media. The restaurant called the “The Beach”, launched a “Support The Beach” campaign and offered youngsters free and discounted drinks if they tweeted the link to their incident which had their side of the story and explaining what was wrong in the newspaper reports. I don’t know how successful the campaign was but it definitely grabbed eyeballs of the netsavvy youth in the city. Getting your crowd back is a tough ask especially if newspapers tarnish your image, they definitely acted smartly and found the best way to pull the crowd back which was essentially the youth on any given day.

A few shots of The Beach campaign. Entire campaign can be seen here. No, not much use visiting that link as the discount period is over.

Support the beach campaign

The Beach, Bangalore

Support the beach campaign

Well I’ll leave you with some of the ones I found, the rest of the job you have to do and I’ll add to my list here.

• Punjabi Parantha
• Kyra
• Mast Kalandar
• The Beach
• South Indies
• Potluck Restaurant

South Indies on Twitter

I expect more from you people. Let us know @zapylacz or in the comments below.

26 April’ 09 is when the seeds were sown. It took 39 days for those seeds to deliver the sapling. Its 4th of June 2009 today and Zapylacz, the sapling, has its first leaves on the tiny plant.

Zapylacz, Your Social Media Branding Lab has started operations in the Silicon Valley of India, Bangalore. Yet another startup in this city of entrepreneurs, but what’s unique is its operations. A first of its kind firm in this city, Zapylacz aims to turn people, firms, companies into BRANDS.

This blog is not just about Zapylacz. It will discuss about its way of operations, importance of social media in your life, the rise of social media, the fall of conventional media, maybe the conventional media people would not agree with this statement, but that’s what we will do, try to convince them, well talk about the opportunities it has to offer, the future and above all Why YOU need Zapylacz ?

So stay tuned to know everything you ever dreamt of knowing, the next generation media : Social Media, Branding and ofcourse Zapylacz.