Zapylacz - Blog » internet

Facebook history and why are people crazy about it?

zapylacz — Thu, 27 Aug 2009 08:48:14 +0000

Initially I thought flame wars were limited to the Linux OS but guess what, I was wrong ! Even the social networking community has it. People fighting over what is better Orkut or Facebook. Well even though India still has a bigger base on Orkut as compared to Facebook(FB), but the pace at which people are joining FB is much faster than they joined Orkut. Recently I overheard someone say to his friend,

“Orkut is passe, join Facebook now”

Well people may have a bigger friends list on orkut, even I have, but that’s only a matter of time, I guess, when the stats reverse. Oh, by the way if you are wondering about all those statements I made, here’s a 4 minute testimony to the facts and probably enough motivation for you to join or engross more on FB whether for business or for fun !

“As a businessman I feel, be where your customers are, not where they were“

And don’t worry I will be coming up a post soon to talk in terms of stats if you wish to indulge in flame wars

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A-Z of LinkedIn Stats : From the official LinkedIn Blog

zapylacz — Thu, 20 Aug 2009 15:07:26 +0000

We came up with Social Media stats a few days back and then I realized that this should have been there even before the Social Media thing, after all LinkedIn is the biggest Professional Networking Portal so why should it be left behind. Without much talking I take you to the stats.

LinkedIn Stats

I guess the presentation says all by itself so need for me to explain anything. Enough testimony to use LinkedIn and start networking. Have queries ? Drop in the comments, would love to handle those and share as well as gain more.

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Why should companies be on social media : Part 2 : United Airlines Guitar Scandal

zapylacz — Mon, 17 Aug 2009 14:35:55 +0000

In an attempt to explain why companies need Social Media Branding we started a series last week. The series will comprise of cases where Social Media has affected companies/brands/individuals in a good or bad manner. Last time we posted the case of the United Airlines Stock Crash case, incidentally this time also we post a story which is concerned with United Airlines.
The Case : A Canadian guy travels on a United Airlines flight, but on reaching his destination he sees that his guitar had been damaged by the airline personnel. He pursued the airlines for an year for the damages but when he saw there was no response from them, he put up a video on Youtube which said “United Breaks Guitars”. Being a musician himself he composed a nice song and it became an instant hit. See video :

Effect : When the video views reached 50,000, United Airlines contacted the person and paid him damages and tried to hush up the case. But it had been quite late by then, the net’s a Virus. The video had spread virally to all corners of the world already.

Result : Although United Airlines cleaned up the mistake but now the incident has become one of the most talked about incidents in the Social Media Industry. With the story on CNN and the video reaching a massive 4,000,000+ views the Airline has taken a bashing already. What worsens up the matter is that even if google for United Airlines, you get a first page result of the youtube video “United Breaks Guitars”.

Point to Learn : If you are a service oriented company, you ought to listen to your customers. Had this incident happened a decade ago, it would have never come into limelight as not everyone approaches the media. But in this present scenario, when nobody is out of media, everybody has the power to spread the word and it can really bring more damages as this new form of media has empowered the customers and the best thing is that this is un-censored.
Don’t underestimate the new age customer and the new media – Social Media.

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Why should companies be on social media : Part 1 : United Airlines Stock Crash

zapylacz — Fri, 14 Aug 2009 12:12:44 +0000

Companies/people in the United States might have understood but Indian firms are still playing the waiting game. All of a sudden with major magazines like BusinessToday and Dare having their cover stories on the importance of social media, there is so much social media hype that companies have totally misunderstood what’s the real sense of social media.
For the same reason we have started a series of articles that will make all you business owners to think that probably you should be using it before it gets too late.
The first case is a United Airlines stock crash case. Although the story goes back to last year i.e. September ‘08 but stills it clearly delivers the message.

The Case : A chicago tribune story prompted the United Airlines Stock to crash by 99.2% in barely 2 hours time before the trading had to be suspended on the stock.
The Reason for crash : A Chicago tribune report says that United has filed for Chapter 11 bankruptcy. Hence stock prices plummeted.
The Reality : United filed for Chapter 11 bankruptcy protection in December 2002. It emerged from bankruptcy in 2006. But someone read the article and not finding the date, thought the report to be latest. Luck was on the other side as both the rising oil prices and recession prompted the people to believe the report to be true. The story was available on chicago tribune website and spread virally like wildfire which resulted in the airlines’ stock prices crash.
It was only after the airlines spokesperson confirmed the report was false that the trading resumed and stock prices rose back to normal. Later on United asked Chicago times to remove the archived story to avoid a repeat.
That’s the power of internet ! I guess it cannot be denied that THIS or something SIMILAR can happen to any of the companies. As it is said “Bad news travels fast“.
Point to Learn : You need to keep an eye all the time to see what’s happening and who’s playing with your brand value in order to protect it.

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The Internet is NOT Free !

zapylacz — Thu, 13 Aug 2009 20:31:15 +0000

Time and again I face this question or rather answer from reputed people that,

Things will happen after all the Internet is FREE

Ideally these people are rated very high in the business circles because of the success they have had in their various sectors but achieving success in one field does not make you a champion in all the other fields automatically. But how much does Sachin Tendulkar knows about the technicalities of the Ferrari F-50 Spider ? Probably next to nothing and that’s what my answer is to all those people who feel that “Internet Is FREE”.

Recently we have been meeting a lot of people, some of them high profile businessmen, some IIM-Grads and some of them who have non-Internet startups. Though most of them quite senior to me but some of them also also fall in or near my age group. Initially I thought that people in the age group > 45 do not understand the power of internet and hence they say. But when I saw that people even on the other side of the above mentioned age group not understanding the situation I had alarm bells ringing in my head that clearly said ‘this is not going to be easy’, in fact “it’s going to be very tough”.

I guess you are still wondering what that blog post topic means. Let’s get to it straightaway. Ok the internet for you is free in office, maybe at home you spend some 800 INR and get that connection working and since then you assume that it’s free.

Let me ask a very basic question, When we start our machines, what is that we do? Open our mailboxes, open some social networking sites, search for something which we require, a restaurant or a new mobile or some place or some person or anything of our interest. Now let’s say that there was no Orkut, no Facebook, no Twitter, no blogs and no Google. Then what do you do? No don’t say, if no Google then I use a Yahoo or a Bing. My question is if there was no website where you would find the information, what worth would the internet be to YOU ? If there is no content to read or browse then what do we do ? If there is no facebook or orkut then how do I stay in touch with my friends ? Obviously I can’t call everyone ! So no content results equals to no internet. Now even if you spend 800 bucks on that connection you won’t have anything to do over the internet if there’s nothing to read or see.

My point is that the Content is King, not internet. Internet might be free but it’s the content that costs. Any blog post that has been written, it requires time and effort to be written. And what I am trying to explain is that time and effort equals Money in the real world. The day labnol or mashable or chrisbrogan stop earning money from their blogs, why would they do it ? Why would starbucks do a twitter or a facebook campaign for their patrons ? Why would someone bother to answer a bad review for a Dell that a customer made on their website or somewhere else for that matter. All these things require time and effort to be put in and obviously TIME and EFFORT are equivalent to MONEY if spoken in the Layman Businessman’s language. So how could you term the Internet Free if it has no value without the CONTENT.

Well those are my views let me know what you feel, would love to engage in discussions.

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