Posts Tagged ‘statistics’
Why should companies be on Social Media : Statistical Answers
We have been asked a lot over the reality of social media, is it a fad, is it for real, is it here to stay, does Indian marketĀ really needs it ? There have points like : Okay, it’s working for others so what ! What if I don’t benefit from it ? Is it worth the money I pay you ?
And the most common one SHOW ME SOME STATS. While we have made a road map to answer the rest and have already started answering them in a series of posts, the STATS answer is Right Here Right Now.
I guess you cannot question us again on the stats. The only thing that might be concerning you is that India does not have substantial internet reach as compared to the developed nations. My answer to that is : Okay, it does not have the same reach PRESENTLY but does not mean that it will NEVER reach there. It’s just a matter of time when we are there, and with our population way over the other developed nations, we have a much bigger market to target. The only question to ask yourself is whether you want be there before your target or wait till your competitor reaches your target audience. The question “Whether or not I should be there” is gone now, it’s only a question of WHEN ?