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Why companies need Social Media : Part 3 : Domino’s Youtube Scandal

zapylacz — Sun, 23 Aug 2009 20:22:50 +0000

Our next case in study is the Domino’s Youtube scandal. 4 months ago, 2 youtube employees posted a video that showed them spoiling the food they were preparing to be sent. The video showed one of the employees putting cheese in his nose and then using in the food as well as sneezing and spitting in the pizza’s. The video spread like wildfire and reached half a million views in its first three days itself. When the authorities came to to know they asked youtube to remove the video but I guess nothing can be removed from the Social Media permanently and it kept surfacing at quite a few places. The companies’ brand image took a HIT and a great great PR loss is what it ended in what the employees termed just as a ‘PRANK’. Though the employees have been suspended but both the company officials as well as outlet owners were seen shedding their faults, blaming each others.

All this resulted in heavy losses to the company. Unconfirmed reports said that the losses were up to a staggering $50 million as the company, which operates in 60 countries, bookings took a beating. Criminal cases had been filed against the employees and the President of the Domino’s himself used youtube to apologize for the incident.
Here’s the apology

But does that nullify the complete effect ? The answer is NOT COMPLETELY. While the original video took 3 days to reach half a million and was much over a million views before it was taken off Youtube the apology has under a million views, that too in 4 months duration. You can imagine the damage that it had done.
Things to be learnt : you need to keep a strong eye on this new age media as news here spreads Virally. It takes years to built trust and seconds to break that.

Article cross-posted on www.abhinavsahai.com

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United Airlines’ Woes Continue : Carroll comes up with 2nd song

zapylacz — Wed, 19 Aug 2009 13:10:34 +0000

And we all thought that the United Airlines’ had had enough, but wait a minute, not everyone thinks so. Dave Carroll (whose guitar was broken by United staff) has produced a 2nd song in the series “United Breaks Guitars”. While the first song surpassed 3 million views in 10 days, 4,983,199 views when I saw last, Carroll has released a 2nd song and looks like he’ll fulfill his promise of 3 songs.
I guess nothing much that United can do now, except for seeing the hits on the video increase and wait for the 3rd song. Hail Social Media.
Not much to talk, I think time to enjoy the song, here it is.

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Why should companies be on Social Media : Statistical Answers

zapylacz — Sat, 15 Aug 2009 09:57:35 +0000

We have been asked a lot over the reality of social media, is it a fad, is it for real, is it here to stay, does Indian market really needs it ? There have points like : Okay, it’s working for others so what ! What if I don’t benefit from it ? Is it worth the money I pay you ?

And the most common one SHOW ME SOME STATS. While we have made a road map to answer the rest and have already started answering them in a series of posts, the STATS answer is Right Here Right Now.

I guess you cannot question us again on the stats. The only thing that might be concerning you is that India does not have substantial internet reach as compared to the developed nations. My answer to that is : Okay, it does not have the same reach PRESENTLY but does not mean that it will NEVER reach there. It’s just a matter of time when we are there, and with our population way over the other developed nations, we have a much bigger market to target. The only question to ask yourself is whether you want be there before your target or wait till your competitor reaches your target audience. The question “Whether or not I should be there” is gone now, it’s only a question of WHEN ?

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Why should I use Social Media ? Brands using Social Media

zapylacz — Sun, 05 Jul 2009 13:39:22 +0000

Ever since our launch or even before that, we having been facing a lot of questions over why should we use Social Media? Some say we are too small a firm to invest there while some say we are already established so we don’t need to be there.
To answer all those companies / people, we have decided to put you across some profiles whom you know or maybe you’ve just heard or maybe not even heard but are worthy knowing and are using the social media in some form or the other.

Companies

The search engine giants : Twitter GoogleAtWork Google AdSense

The software giants : Facebook presence

The notebook manufacturer biggies : Twitter, Dell on Facebook

The Mobile Giants : Facebook presence Official Zoozoo fan club

Twitter Youtube

Facebook Careers Twitter

Politicians

Website , Twitter, Facebook (All those were not just publicity stunts, they are updated even today)

The Indian MP who’s being on Twiiter has created a lot of debate. Website Twitter

Celebrities

Ashton Kutcher

Gul Panag

News Channels